President |
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Melissa
Richardson Banks is known for creating results-oriented
marketing partnerships between nonprofits and companies
alike. She prides herself as being the “Queen
of Marketing with No Budget.” Over the course
of her 15-year nonprofit career, she has raised
nearly $40 million and provided strategic marketing
services for numerous corporate partners. Previously,
she worked for the Library Foundation of Los Angeles
where she successfully started an inaugural corporate
partnership program in support of the Los Angeles
Public Library. She also spearheaded a new exhibitions
program at Central Library, managing project teams
for almost 40 major shows over four years and providing
professional services such as sponsorship, marketing,
community outreach, special events, volunteer recruitment,
contract negotiation, and budget management. She
formerly worked at the Autry National Center where
she launched an integrated marketing/sponsorship
program and Texas A&M University where she managed
statewide business-school partnerships. Prior to
the nonprofit arena, she worked for several years
in corporate sales, marketing, and Hispanic market
research. She holds a B.A. in journalism and communication
studies from Texas State University and a master’s
degree (and Ph.D. coursework) in educational administration
with an emphasis on business and finance from Texas
A&M University.
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